When thinking of a name for this project, one of our authors suggested Orion. He shared with us these photos he took of the night sky and from there, an idea was born.
The photos on top were taken in the northern hemisphere, where Orion faces upward. The second series was shot in the southern hemisphere, where Orion appears to be upside down.
Row three showcases the progression of the Orion logo. Initially, we liked the idea of highlighting the star, Betelgeuse. Later we added the streak of red to symbolize Orion’s Canadian routes.
In times of doubt man turns to the sky for inspiration.
unknown.
Orion is a hunter, and if you look closely at his anatomy, you might spot something askew with his left shoulder. Look at the pictures above. The star Betelgeuse is yellow while the rest appear a bluish-white. That’s because Betelgeuse is a red supergiant, 1000x larger than our own sun. In 2020, some astronomers pointed out that Betelgeuse appeared to be dimming, suggesting that the massive star is nearing the end of its 10-million-year-old life cycle. If Betelgeuse dies, it will likely do so in a spectacular manner – a supernova, an exploding star, the result of which will be quite the show here on earth. If Betelgeuse explodes as expected, the light from its fiery death is believed to outshine the full-moon. Now here’s the interesting part. Betelgeuse might already be dead. The star is far from us, 642 light years from earth, meaning the star could’ve exploded over 500 years ago, and the light is still more than a hundred years from reaching earth.
Our team became fascinated with this constellation. And when it came time to elect a name for our company, the vote was unanimous. Thank you to everyone who has shown their support. Orion Publishing House looks forward to connecting with you, and sharing content that will stimulate, educate, and inspire you for years to come.
Orion Publishing House 